everplay targets franchise development with launch of new sequel

21st August 2025 11:05

(Alliance News) - everplay group PLC on Thursday said it will launch a new sequel game, Hell Let Loose: Vietnam, in 2026 as the firm looked ahead to an "exciting pipeline" over the next year.

The Wakefield, England-based app and video game company said the Hell Let Loose franchise has generated lifetime revenue for the firm in excess of USD100 million.

It said community engagement is "exceptionally strong" with reported revenue reaching record levels in 2024 with over 144,000 concurrent users in 2025.

everplay said the development of the new game is "directly aligned" with its strategy to increase the weighting of its first-party intellectual property and support the lifecycle management of "core evergreen franchises".

"Today's announcement reflects our ongoing commitment to expanding our portfolio through new content and sequels built around our most successful and enduring franchises," said Interim Executive Chair Frank Sagnier.

"We remain focused on both the development of new IP titles, alongside managing the lifecycle of games within our existing portfolio, particularly our first-party IP and evergreen franchises, to drive improved returns. We have an exciting pipeline of games scheduled for launch in H2 2025 and into FY 2026 and we look forward to sharing more in due course."

Shares in everplay were down 0.5% at 374.15 pence in London on Thursday morning.

By Michael Hennessey, Alliance News reporter

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